We partnered with Medline to accelerate growth across select products in the Durable Medical Equipment (DME) category by optimizing how their products were positioned and discovered on Amazon. Our work focused on content strategy and optimization, aligning product detail pages to high-intent search behavior while improving clarity, relevance, and trust signals critical to clinical and at-home buyers. By refining titles, bullet points, enhanced content, and keyword alignment, we strengthened Medline’s visibility and conversion performance across priority SKUs. The result was up to 40% sales growth on select DME products, driven by improved discoverability, clearer value communication, and stronger alignment with how customers search and evaluate medical products on Amazon.